Recently wrapped up the renderings for our new 2016 catalog. The images were created in 3ds Max and rendered in V-Ray. Post production compositing and editing were done Photoshop and After Effects. The catalog is almost entirely digital. Every scene, feature, and detail is 3d modeled and rendered. Existing products from other manufactures, such as the pendants and sconces in the cover shot, were also re-created digitally in order to achieve a consistent visual flow.